Deep Prosperity Podcast

About the Author: Kathryn Gorges

Business and Marketing Coach at Inspired Success, President of Women In Consulting, and President of the Stanford Entrepreneurs Alumni Group. She has a Masters in Philosophy from Stanford University, a BS in Mathematics from William and Mary, and an MBA from Santa Clara University.

Abundance and Scarcity in Pricing

“The key to abundance is meeting limited circumstances with unlimited thoughts.” – Marianne Williamson, American Author “Many creative people are finding that creativity doesn't grow in abundance, it grows from scarcity - the more Lego bricks you have doesn't mean you're going to be more creative; you can be very creative with very few Lego

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The Power of Considering All Five Types of Stakeholders

“Behind good brands lie stakeholder companies.” –Will Hutton, political economist, author, and columnist and Co-Chair of The Purposeful Company. A few years ago I learned a stakeholder lesson the hard way… We had moved into a house that had a lot of deferred maintenance. One of those things on the list was getting our fences

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The Hidden Danger of Focused Imbalance

“There's no such thing as work-life balance. There are work-life choices, and you make them, and they have consequences.” – Jack Welch, former CEO of General Electric “The chains of habit are too weak to be felt until they are too strong to be broken.” – Samuel Johnson, English writer in 1700s Building your dream

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Building Customer Relationships: The Bite, The Cupcake, and The CAKE

“Pull up a chair. Take a Taste. Come join us. Life is so endlessly delicious.” – Ruth Reichl, American chef, food writer and editor at the LA Times and NY Times. Think about the last time you tried a completely new-to-you food. I’m betting you started with a bite. Why a bite? Likely because you

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Free vs. Freemium and the Customer Relationship You’re Creating

“Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about.”  – Seth Godin “Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.”  – Ron Johnson, the former chief executive officer

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The Magic of Delight

"The capacity for delight is the gift of paying attention." –Julia Margaret Cameron Delight in what you’re doing each day. All day. Every day. Delight can be contagious – pass it on to your customers, your stakeholders, your employees and subcontractors, your family. Why are you doing this work if not to create some delight

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Get To Know Your Customers

"Life is beautiful not because of the things we see or do. Life is beautiful because of the people we meet." —Simon Sinek "Everyone you will ever meet knows something you don't." —Bill Nye All of the successful refinement of your product/service offering, all of your marketing effectiveness – copywriting, offers, website, SEO, everything –

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Customers, Respect, and Business

“Respect is how to treat everyone.” —Richard Branson “Men are respectable only as they respect.” —Ralph Waldo Emerson Of course, you respect your customers. That’s a hallmark of business success. I’d like to suggest an additional way to think about respect in building relationships with your customers. Giving respect requires having respect for oneself. And

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Trust Builds Relationships AND Business

"Whoever is careless with the truth in small matters cannot be trusted with important matters." —Albert Einstein "Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." —Zig Ziglar All relationships are built on trust. The level of trust depends on what’s at risk in the relationship: a cup

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Stand Out from the Crowd

"Whatever you do, be different. If you're different, you will stand out." —Anita Roddick "No one remembers you for standing in the crowd. But they do remember you for standing out of it." —Eddie Harris How are you going to keep standing out from the crowd? You have competition – either similar products or services

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Telling Stories Makes Your Business Memorable

"Storytelling is the most powerful way to put ideas into the world today." —Robert McAfee Brown Small businesses spend a lot of time and attention trying to get customers into their location or onto their website. That’s money spent on advertising, search marketing, signs, and everything that goes into generating leads. And then all of

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