Our Getting to the Heart of Business Blog Essay Topics

Stand Out from the Crowd

By |Categories: Customer Experience|

"Whatever you do, be different. If you're different, you will stand out." —Anita Roddick "No one remembers you for standing in the crowd. But they do remember you for standing out of it." —Eddie Harris How are you going to keep standing out from the crowd? You have competition – either similar products or services

Telling Stories Makes Your Business Memorable

By |Categories: Customer Experience|

"Storytelling is the most powerful way to put ideas into the world today." —Robert McAfee Brown Small businesses spend a lot of time and attention trying to get customers into their location or onto their website. That’s money spent on advertising, search marketing, signs, and everything that goes into generating leads. And then all of

Aha Moments Can Transform Your Business

By |Categories: Customer Experience|

Here’s how AHA moments create and reinforce relationships with customers. Aha moments take you from looking at something one way to looking at it in a new way. Here are some official definitions of aha moment: a moment of sudden insight or discovery (Oxford Dictionary); a moment of sudden realization, inspiration, insight, recognition, or comprehension

Profit & Transcendence: Friends (Not Enemies)

By |Categories: Customer Experience|

States Coffee in Martinez, California: not afraid to charge $8.75 for a cappuccino and a blueberry muffin ($9.75 with tip). They’ve carved out a strong reputation in a relatively short time. Quality, quality, quality. Servers are happy and present. It’s very simple, when you think about it: the world is full of mediocre experiences. We

Money Machines Build Monsters… If Left Unbalanced

By |Categories: Customer Experience|

Having spent time with some of the richest, most powerful, most admired people in the world, as well as some of the poorest, most disadvantaged people in the most obscure corners of the globe, I can assure you that, beyond a basic level, there is no correlation between happiness levels and conventional markers of success.

No, Really: People Hate Email Marketing, and We Have to Change It

By |Categories: Customer Experience|

Over fifteen years building websites and helping small businesses with their marketing, I’ve noticed a very consistent trend: time and again, they express their vehement hatred for email marketing tactics. They have had it with pushy emails, annoying popups, etc. And yet, online marketers push this stuff as the panacea that is going to save

Go to Top