Our Getting to the Heart of Business Blog Essay Topics

Get To Know Your Customers

By |Categories: Customer Relationships|

"Life is beautiful not because of the things we see or do. Life is beautiful because of the people we meet." —Simon Sinek "Everyone you will ever meet knows something you don't." —Bill Nye All of the successful refinement of your product/service offering, all of your marketing effectiveness – copywriting, offers, website, SEO, everything –

Customers, Respect, and Business

By |Categories: Customer Relationships|

“Respect is how to treat everyone.” —Richard Branson “Men are respectable only as they respect.” —Ralph Waldo Emerson Of course, you respect your customers. That’s a hallmark of business success. I’d like to suggest an additional way to think about respect in building relationships with your customers. Giving respect requires having respect for oneself. And

Trust Builds Relationships AND Business

By |Categories: Customer Relationships|

"Whoever is careless with the truth in small matters cannot be trusted with important matters." —Albert Einstein "Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." —Zig Ziglar All relationships are built on trust. The level of trust depends on what’s at risk in the relationship: a cup

Build Your Customer Relationships in the Right Order – No Skipping Steps!

By |Categories: Customer Relationships|

"Observe due measure, for right timing is in all things the most important factor." —Hesiod Sales and marketing efforts are more effective if they follow a particular sequence to build trust and relationships that lead to purchases. Why? Humans form relationships in a well-defined sequence of behaviors, as studied and documented by Desmond Morris. One

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