Heart of Business Blog2021-11-21T17:51:58-08:00

Welcome to Our Heart of Business Blog

Here you’ll find essays with insights on business practices that put relationship first.

Building relationships with your prospects and customers generates higher profit margins, more repeat business, more sustainable business growth, and loyalty-generated referrals.

Abundance and Scarcity in Pricing

“The key to abundance is meeting limited circumstances with unlimited thoughts.” – Marianne Williamson, American Author “Many creative people are finding that creativity doesn't grow in abundance, it grows from scarcity - the more Lego bricks you have doesn't mean you're going to be more creative; you can be very creative with very few Lego

By |Marketing|

The Power of Considering All Five Types of Stakeholders

“Behind good brands lie stakeholder companies.” –Will Hutton, political economist, author, and columnist and Co-Chair of The Purposeful Company. A few years ago I learned a stakeholder lesson the hard way… We had moved into a house that had a lot of deferred maintenance. One of those things on the list was getting our fences

The Hidden Danger of Focused Imbalance

“There's no such thing as work-life balance. There are work-life choices, and you make them, and they have consequences.” – Jack Welch, former CEO of General Electric “The chains of habit are too weak to be felt until they are too strong to be broken.” – Samuel Johnson, English writer in 1700s Building your dream

By |Customer Relationships|

Building Customer Relationships: The Bite, The Cupcake, and The CAKE

“Pull up a chair. Take a Taste. Come join us. Life is so endlessly delicious.” – Ruth Reichl, American chef, food writer and editor at the LA Times and NY Times. Think about the last time you tried a completely new-to-you food. I’m betting you started with a bite. Why a bite? Likely because you

By |Customer Relationships|

Free vs. Freemium and the Customer Relationship You’re Creating

“Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about.”  – Seth Godin “Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.”  – Ron Johnson, the former chief executive officer

By |Customer Relationships|

Introducing Our Lenses: Wisdom Practices that Empower the Journey

Over the years we've developed a series of wisdom practices to help you make business easier and more successful. Formally we call them lenses, because by looking through them, you see something new that will help you make good gains in your business. We also call them lenses because we don’t know what you’ll see, as

A deep conversation with Erin Higgenbotham of DEEP East Oakland Coop

I speak with Erin Higgenbotham of DEEP Oakland Grocery Collective, to help them envision a way to accelerate the success of their startup that means to bring a healthy grocery store to East Oakland.

Get To Know Your Customers

"Life is beautiful not because of the things we see or do. Life is beautiful because of the people we meet." —Simon Sinek "Everyone you will ever meet knows something you don't." —Bill Nye All of the successful refinement of your product/service offering, all of your marketing effectiveness – copywriting, offers, website, SEO, everything –

By |Customer Relationships|

Customers, Respect, and Business

“Respect is how to treat everyone.” —Richard Branson “Men are respectable only as they respect.” —Ralph Waldo Emerson Of course, you respect your customers. That’s a hallmark of business success. I’d like to suggest an additional way to think about respect in building relationships with your customers. Giving respect requires having respect for oneself. And

By |Customer Relationships|

Trust Builds Relationships AND Business

"Whoever is careless with the truth in small matters cannot be trusted with important matters." —Albert Einstein "Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." —Zig Ziglar All relationships are built on trust. The level of trust depends on what’s at risk in the relationship: a cup

By |Customer Relationships|

The Wrong Way to Do Everything … And One of the Most Popular

Sometimes we forget to map out our journey or project plan or strategy. Maybe that works most of the time. And then there are those times when we find ourselves mired in the weeds, off the beaten path, or climbing the wrong peak. Here’s my story of how easily that can happen – and did

By |Small Business|
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