The starting point for an inspiration-based business (or passion business): offering a product or service that solves a problem and creates value in your customers life.
This sits at the bottom of this wheel as a cornerstone requirement to success. And generally requires a back and forth dance to craft the total solution your market segment wants, needs, and will pay for to set you up for growing your business.
That means listening to prospects, looking for the gaps in their lives that you can bridge, and seeing how your offering gets used in the ‘wild’.
Likely, this element generates the most need for support as an entrepreneur – to keep you inspired, focused, and in the game.