Over the years we’ve developed a series of wisdom practices to help you make business easier and more successful. Formally we call them lenses, because by looking through them, you see something new that will help you make good gains in your business. We also call them lenses because we don’t know what you’ll see, as everyone’s situation is different. And thirdly, we call them lenses because you can use them over and over again and expect to see new things each time. Unlike formulas, which are very time- and context-bound and subject to expiration dates, lenses will continue to work for you however long you use them.

We saw how popular formulas were — “Seven Simple Steps to Financial Freedom through Facebook,” and so on. And we saw a gap in the business ecosystem. Sure, people were hungry for formulas, and there were countless providers feeding that hunger; but the formulas would usually not sustain people, because none of them were tuned to the specific situations of the customer.

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We noticed that people were working hard, very hard, too hard. Often on things we knew did not have to be as hard as they were making them, because of some thing they hadn’t noticed. Perhaps they were hitting the nail in the dark with a hammer, but missing it by a few inches each time. Or spending hours dressing up for the big dance, when there weren’t yet any guests to show up for. Whatever the metaphor, you get the idea.

In our individual consulting practices, each of us noticed that the most ardent and sincere efforts being put forth by the business owner, but weighted down by one or more things that made life so much harder than it had to be. Unnecessary steps, or steps out of order; things that didn’t quite hit the mark, and made work feel like a struggle, when we saw that it did not have to be.

By having gone over that particular territory dozens and dozens of times (in our own businesses and those of our clients). we saw the patterns. After a while, you see a pattern in what works, and what doesn’t. And while the lessons gained cannot be followed as a formula, there were practices we could show people, to help them find their way out of the traps we saw.

We currently have seven lenses, and over the coming weeks I will give a bit more detail about each one. But for now, here is a summary of all seven in outline form.

1. Your Story and Spark

Lens 1 is about focusing in and clarifying what’s really important to us, and letting that generate clarity, momentum and free energy — eliminating poor choices, and amplifying good ones. It  directs us to more sound and holistic perspectives on what will really bring us what we want. It focuses on looking at our story and on clarifying our unique strengths.

2. A Holistic Vision of Success

Like Lens 1, you will gain clarity on your choices, avoid missteps and enjoy the journey more. But while Lens 1 looks at your life so far, Lens 2 helps you use your powers of visioning, and clarity in the balance of resources you want to assemble the right life for you. It will pull you forward with more ease and power.

3. A Systems View of Business

Lens 3 uses simple visual tools to allow us to rise out of our default ideas of what the business wants, how it operates, and how we can most powerfully feed it. In that process, you’ll have many realizations about gaps or missing pieces in the puzzle of what the business really needs. These clarifications can save you countless hours and wild amounts of unnecessary spending.

4. Finding Fit

Lens 4  allows us to reveal where the spark actually is between what you want to offer and what your customer actually wants. It’s like finding an acupressure point: “not quite here… not quite here…” and then, “Oh my God! That’s it!”, and all of a sudden there’s a quantum shift in the power that is unleashed. You benefit from this power, being now tapped into its center, rather than struggling around its edges.

5. Creating Customer Relationship

Lens 5  is a map in time — providing a structure for the realization that every happy customer starts as a stranger, and a relationship evolves with them just the way any other relationship does; that creating customers is really just another context for what we as humans all know how to do — connecting with other humans. We can dispense with the the illusion that the magic is in some technology, or some special “hack”. We get to tune into the energy of connection and the building of authentic relationship.

6. An Agile Path of Action

Lens 6 is a set of tools and processes that will allow you to continually improve your effectiveness by reducing the number of unnecessary steps. We learn to use planning with a balance of agility and structure that gets us there faster and faster, and without so many wrong turns.

7. Creating Feedback Cycles

Lens 7 builds in us the mindset of asking: learning to listen, getting more feedback sooner, and informing your business design around what people really want and how they see things. It lessens the gap between what we think they want and what they do want, and the time span between cycles, and keeps us from wasted loops and wasted steps.


Along with all of the specific areas where the various lenses work, I think they all do something else as well. Each one  provides a structure to move our awareness out of default modes, and connect with a higher, more peaceful and present state where new insights can arise.


Do you have your own lenses you like to look through to gain focus and clarity? I’d love to know!


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