Put your heart, mind, and soul into even your smallest acts. This is the secret of success. – Swami Sivananda

Let’s start with a story of how this works…

One of my clients wanted to build her business. She had reached a plateau in her customer base and wanted to expand to other segments.

My first priority in helping her was to understand two things about her:

  1. The special quality she brought to her work and customers. The unique combination of her talents, skills, personality, and inspirations that set her apart from others and touched her customers in a positive way.
  2. Any experiential qualities of her and her business that prevented expansion (and structural issues, but they’re not as thorny as to need a mindshift to turnaround).

I talked with her and then with a few of her customers. And I listened deeply.

I discovered that what she thought was her most important set of qualities – the ones that made a huge difference for her customers – were mostly the ‘how’ of her expertise.

Her customers loved her for how much she really cared about helping them. They felt her deep commitment to her practice and the joy she felt when she could make a difference, as well as the frustration when the going got rough as she remained committed to finding a way forward for them to get results.

The gotcha?

Her customers felt that she seemed to not want to express that concern, care, commitment but instead present a more unfriendly, ‘professional’ façade. So, while they felt the care, they were puzzled – and some of them very much put off – by how she presented herself.

And she did not realize any of this…at all.

Her AHA (mindshift) was that she would do all kinds of things to be at the top of her game — classes, workshops, personal development, business coaching – so that she could help her customers. All of her motivation came from an authentic desire to make a measurable positive difference in her customers’ lives; to help them heal. She hadn’t realized that her motivation and the expression of her care was so important – more important than the certificates on the wall. Her deep feelings of being of service to her customers’ well-being was her true north.

She changed how she interacted, much to the delight of her customers, and they became amazing referral agents for her. And her practice grew, and grew, and grew.

Key Elements to This Mindshift of Gaining Clarity on Your True North

Mindshifts are not intellectual exercises. We don’t generally have a reframing of our perspective by reading or hearing about something objectively. We need a subjective experience to authentically generate that AHA moment. A subjective experience happens when we are at the center of the experience – it’s about us and generally about our relation to the world or to others. Our impact, assumptions, or interactions.

Discovering our core unique difference and its relationship to the impact we want to make in the world means we need to listen to — and really hear — other people.

We need to know how they experience us, how that affects them, what they like and don’t like about it. This is a lot like knowing how we appear in the world by looking in a mirror – because we can’t actually know how we look first hand.

Then we need to be in touch with what we love, what moves us forward, what we want to be doing, as well as what we do well. What is our internal sustaining spark?

Putting those elements together, we discover how others experience our sustaining spark – or whether that comes through at all to people. Or, in many cases, what is it that moves people that could be our spark that creates impact in the world.

The combination creates an AHA.

The very, very special nature of an AHA, or mindshift, or reframing is that we’re changed permanently. We are transformed. We forever have that perspective or insight and can use it in any way. And we leave our old, unknowing self behind.

That AHA usually reveals more clarity on our path forward. Our true north.

And that true north gives us a beacon when we’re unclear, when we’re bogged down. That touchstone provides incredible value in attracting loyal customers and making choices about your priorities.

What is your unique gift to the world is? What is yours to do?

Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be. – Zig Ziglar

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